The PROVA Blog

AI Market Research Insights

Practical thinking on synthetic focus groups, consumer intelligence, and building products that actually sell.

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The $20,000 Focus Group Is Dead

Traditional focus groups cost a fortune, take weeks, and are riddled with bias. AI has changed the game — and the math is brutal for the old model. Here's the full breakdown of where the money goes, what you actually get, and why the ROI calculation has flipped permanently.

5 Things to Test Before Your Next Launch

Most founders launch blind. These 5 AI focus group tests — value proposition clarity, pricing, tagline resonance, target customer fit, and objection mapping — take less than an hour total and will surface the things that would have cost you real money to discover post-launch.

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