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PROVA — Focus Session #247 · Gen Z Skincare Concept Test
LIVE
Virtual Panelists (8)
ZR
Zoe R.
F, 24 · Austin, TX
MK
Marcus K.
M, 21 · Brooklyn, NY
AL
Aisha L.
F, 26 · Atlanta, GA
DP
Derek P.
M, 23 · Chicago, IL
SN
Sofia N.
F, 22 · Miami, FL
JT
Jordan T.
NB, 25 · Portland, OR
Would you pay $45 for a Gen Z SPF 50 moisturizer with tinted coverage? Concept Test · Round 2 of 3
74% Positive
ZR
Zoe R.
Honestly $45 is on the higher end for me, but if the SPF is legit AND it has tint? I'd probably replace two products with it. That math works.
MK
Marcus K.
The price point feels okay if the brand has credibility. I don't buy skincare I don't see on TikTok first tbh. Does it have clean ingredients?
AL
Aisha L.
For shade range it HAS to be extensive. That's non-negotiable for me. If there are 5 shades, hard pass regardless of price.
DP
Derek P.
Session Progress 67% complete · ~1 min remaining

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Product Concepts

Will Gen Z buy your $45 SPF moisturizer? Test before you manufacture. Get real reaction data before committing to production runs.

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Messaging & Taglines

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Pricing Research

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Packaging Design

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