Now in Beta — Join 400+ teams running smarter research

Test Everything.
Risk Nothing.

The #1 AI focus group platform — starting at $99/month.

AI-powered focus groups in minutes. No recruiting. No scheduling. No $10,000 invoices.

✦ 7-day free trial No credit card required Results in 5 minutes
PROVA — Focus Session #247 · Gen Z Skincare Concept Test
LIVE
AI Panelists (8)
ZR
Zoe R.
F, 24 · Austin, TX
MK
Marcus K.
M, 21 · Brooklyn, NY
AL
Aisha L.
F, 26 · Atlanta, GA
DP
Derek P.
M, 23 · Chicago, IL
SN
Sofia N.
F, 22 · Miami, FL
JT
Jordan T.
NB, 25 · Portland, OR
Would you pay $45 for a Gen Z SPF 50 moisturizer with tinted coverage? Concept Test · Round 2 of 3
74% Positive
ZR
Zoe R.
Honestly $45 is on the higher end for me, but if the SPF is legit AND it has tint? I'd probably replace two products with it. That math works.
MK
Marcus K.
The price point feels okay if the brand has credibility. I don't buy skincare I don't see on TikTok first tbh. Does it have clean ingredients?
AL
Aisha L.
For shade range it HAS to be extensive. That's non-negotiable for me. If there are 5 shades, hard pass regardless of price.
DP
Derek P.
Session Progress 67% complete · ~1 min remaining

See Prova in Action

Watch how teams run real focus groups in minutes — not months.

As featured in
5 min
Average session time
94%
Actionable insight rate
10×
Cheaper than traditional research

From Question to Insight in 5 Minutes

No recruiters. No scheduling headaches. No waiting weeks.

STEP 01
✏️

Define Your Question

Tell PROVA what you're testing — a product concept, pricing, tagline, ad creative, or campaign. Upload images or mockups for visual tests. The sharper your question, the sharper your insight.

STEP 02
👥

Build Your Panel

Target by age, gender, location, income, psychographics, buying behavior, and lifestyle. Each AI panelist gets a unique name, background, and behavioral profile crafted for your exact audience.

STEP 03
📊

Get Your Insights

PROVA runs a moderated AI discussion, then delivers sentiment scores, key themes, notable quotes, a consensus score, and a clear go/no-go recommendation — all in a shareable PDF.

What Will You Test Today?

🎯

Product Concepts

Will Gen Z buy your $45 SPF moisturizer? Test before you manufacture. Get real reaction data before committing to production runs.

✍️

Messaging & Taglines

A/B test 3 taglines. Know which one lands in 5 minutes, not 5 weeks. Stop debating internally — let the data decide.

💰

Pricing Research

Find the price point that maximizes both revenue and adoption. Understand exactly where consumer resistance begins.

📦

Packaging Design

Upload your packaging concepts. Get real consumer reactions before you go to print. Know which design wins on shelf.

📣

Ad Creative

Pre-test your ads before you spend a dollar on media. Eliminate underperforming creative before it costs you a campaign.

🔍

Competitor Analysis

How do consumers perceive you vs. your competitors? Find out fast. Uncover the positioning gaps you can exploit.

Research-Grade Insights at
Startup-Friendly Prices

Every plan includes a 7-day free trial. No credit card required.

Plan
Pro

For growing teams

$99
per month, billed monthly
Start Free Trial
  • 10 focus groups / month
  • Up to 10 AI panelists per session
  • Demographic + psychographic targeting
  • PDF + CSV export
  • A/B concept testing
  • 7-day free trial
Plan
Business

For serious researchers

$199
per month, billed monthly
Start Free Trial
  • Unlimited focus groups
  • Up to 15 AI panelists per session
  • Advanced persona targeting (psychographics, buying behavior, brand affinity, lifestyle & custom descriptions)
  • PDF + CSV export
  • Session replay & highlight reels
  • A/B concept testing
  • Compare sessions side-by-side
  • Priority AI processing
  • 7-day free trial
Plan
Enterprise

For enterprise teams

Custom
Contact us for a tailored quote
Contact Sales
  • Everything in Business
  • API access
  • White-label reports
  • Custom persona libraries
  • Dedicated support
  • SSO / team management

Built for the Way Modern Teams Work

Beta Feedback
★★★★★
"

We killed a $2M product launch based on 4 minutes of PROVA data. That's not a cost — that's insurance.

VP Product
Series B SaaS startup
Beta Feedback
★★★★★
"

My agency used to charge clients $15K for focus groups. Now we charge $500 and run 10 of them. Margins have never looked better.

Founder
Boutique strategy agency
Beta Feedback
★★★★★
"

The personas feel uncannily real. I keep forgetting I'm not talking to actual consumers. The nuance in their objections is remarkable.

Brand Director
CPG brand

Insights & Research

From the PROVA Blog

Market Research

The $20,000 Focus Group Is Dead

Traditional focus groups cost a fortune, take weeks, and are riddled with bias. AI has changed the game — and the math is brutal for the old model.

Read more →

Product Validation

5 Things to Test Before Your Next Launch

Most founders skip consumer validation entirely. Here are the 5 tests that separate products that stick from ones that sink — and how to run each in under 10 minutes.

Read more →
View all articles →

Stop Guessing.
Start Knowing.

Join the teams running smarter research with PROVA.

Start Your Free Trial →

No credit card required · Cancel anytime · Results in 5 minutes