Privacy Policy

Last updated: May 5, 2026

PROVA ("we," "our," or "us") operates insightroom.io and the PROVA mobile application. This Privacy Policy explains how we collect, use, and protect your information when you use our services.

1. Information We Collect

We collect information you provide directly to us, including:

• Account registration information (name, email address)
• Payment information (processed securely by our payment provider — we do not store card numbers)
• Research questions, prompts, and content you submit for analysis
• Usage data and session activity within the app

2. How We Use Your Information

We use the information we collect to:

• Provide, operate, and improve the PROVA service
• Process your transactions and send related information
• Send you technical notices, updates, and support messages
• Respond to your comments and questions
• Monitor and analyze usage trends to improve your experience

3. AI-Generated Content

PROVA uses artificial intelligence to generate synthetic focus group responses. The AI panelists are entirely fictitious — they are not real people. Research questions and prompts you submit are used solely to generate your requested insights and are not used to train our models or shared with third parties.

4. Data Sharing

We do not sell, trade, or rent your personal information to third parties. We may share your information only in the following circumstances:

• With service providers who assist us in operating our platform (e.g., cloud hosting, payment processing)
• If required by law or to protect the rights, property, or safety of PROVA or others
• In connection with a merger, acquisition, or sale of assets (you will be notified via email)

5. Data Security

We implement industry-standard security measures to protect your data, including encryption in transit (TLS) and at rest. No method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.

6. Data Retention

We retain your account information and research data for as long as your account is active or as needed to provide services. You may request deletion of your data at any time by contacting us at the email below.

7. Your Rights

Depending on your location, you may have the right to:

• Access the personal data we hold about you
• Request correction of inaccurate data
• Request deletion of your data
• Opt out of marketing communications at any time

8. Children's Privacy

PROVA is not directed to individuals under the age of 18. We do not knowingly collect personal information from children. If you believe we have inadvertently collected such information, please contact us immediately.

9. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of any significant changes by posting the new policy on this page and updating the "Last updated" date above.

10. Contact Us

If you have any questions about this Privacy Policy, please contact us at:
hello@insightroom.io